• ChatGPT generates internal sub-queries before selecting citations — and the pages it cites score higher on those sub-queries than on the original prompt. This tutorial...

  • Google AI Overviews, ChatGPT, and Perplexity share only 14% of their top cited domains — meaning there is no single "AI search" channel to optimize...

  • Most marketers track whether AI cites them — but not whether they're mentioned without a link, or invisible entirely. This lesson from Ahrefs' AEO course...