AI agents are no longer just scheduling meetings or pulling performance reports—they're sitting across the table in ad deal negotiations, and the outcomes are upending...
AdTech
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The advertising industry is staring down a structural inflection point, and this week's stories make that unmistakably clear. Google's AI Overviews have cut organic search...
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AI is no longer a side conversation in advertising — it's the main event. Today's top stories make that impossible to ignore. The Trade Desk...
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AI is no longer a future-state aspiration for marketing teams — it's the operating system of the industry right now. Today's top stories make that...
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AI is no longer the sideshow in advertising — it is the main stage. Meta launched its Manus AI agent inside Ads Manager, acquired from...
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AI crossed a critical threshold in advertising today. OpenAI officially launched ads inside ChatGPT — with The Knot among the first brands to test the...
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AI's grip on the advertising industry tightened again today. Google AI Overviews now trigger on nearly half of all search queries across nine industries, and...