Your marketing report shows traffic up, ROAS on target, and rankings climbing — and none of it is telling you whether marketing is actually growing...
PerformanceMarketing
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Running a campaign at 7x ROAS and pushing it to 10x by narrowing audiences sounds like smart optimization. It isn't. According to [Jaimon Hancock, Founder...
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Your Google Ads account is probably over-crediting conversions right now — and feeding corrupted signals into Smart Bidding as a result. A documented transition from...
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The "always be testing" mantra built marketing careers in 2016. Ten years later, unstructured testing is draining budgets, destabilizing algorithms, and producing inconclusive results that...